Covers News & Promotions for Over 600 Retail Outlets
Stratford Holding signed an agreement with Seef Properties to publish “Seef Life,” a quarterly magazine to be launched in April 2016. “Seef Life” will feature the latest news and promotions of all the retail stores and tenants at the three shopping malls owned by Seef Properties.
The agreement was signed by Stratford Publisher and Managing Partner, Mr. Ahmed Khalfan and Managing Director of Seef Properties, Mr. Ahmed Yusuf, in the presence of General Manager of Seef Properties, Mr. Robert Addison and other senior officials at the Company offices at Seef Mall.
Commenting on this agreement, Mr. Ahmed Yusuf said “Seef Life magazine is an important marketing milestone for the three shopping malls which are located at Seef District, Isa Town and Muharraq. The magazine will cover the news, promotions and new products for over 600 retail outlets, besides other interesting features relevant for Seef Mall shoppers.”
“The magazine will be available across the three shopping malls and at selected locations outside the malls. It will play an important role in promoting the tenants and their brands. We are confident that “Seef Life” will reflect the true value of the malls and will attract higher footfall.” He added.
“We are very proud to host leading retail brands in Bahrain and offer unmatched shopping experience; we are sure that our partnership with Stratford will further enhance this experience.”
Mr. Adel Al Safar, Chairman of the Stratford Group commented, “We are very excited to partner with Seef Properties with the aim to reflect the true life and value of these shopping malls through “Seef Life”. We will employ our best capabilities and long expertise in the media and publishing industry to achieve such targeted goals.”
Mr. Ahmed Khalfan concluded, “The magazine will feature valuable information and promotions and we are confident that it will highlight the attractions of the malls as the preferred shopping destination in Bahrain despite the increasing competition in the retail sector.”